Digital Product
design
Mobile & Web Experience and Engagement
User Centered Design
User-centered product designs is a differentiating factor for success through a healthy user engagement.
The primary goal of any business is to achieve growth through increased sales and satisfied customers. Experience design plays a central role in the customer satisfaction by improving the overall experience of customers when they interact with the business. Nowadays, most customers interact with the businesses through their digital products, such as an application or website. The design of the application or the website, therefore, is key in attracting, engaging, and leaving lasting impressions on the end user.
User vs Customer Experience
A well designed Customer Experience (CX) is a direct path from customers to your business.
User Experience (UX) is a subset of Customer Experience (CX) which addresses primarily the digital touchpoints of the business, customer experience is making a come back—in a big way. CX covers the overall experience of the customer with the business, taking into account interactions that extend beyond digital touchpoints. This considers factors that are not affected by the design of the digital product, such as product delivery, quality, and return policy.
Product design
services
01
User Experience Design (UX)
UXD is an umbrella term that includes all digital designs that affect a user’s experience. Interaction Design (ID) is one of the most important parts of UXD, and sometimes is used interchangeably with the term UXD.
02
User Interface Design (UI)
User Interface Design, sometimes referred to as Visual design, deals with the synthesis of a design language consistent with the brand of your business as well as the “right” look and feel of the product.
03
Information Architecture (IA)
Content carries your organization’s messaging to your customers. Information Architecture Design (IAD) is a focus on the creation of an intuitive information hierarchy for content consumption.
04
Interactive Experiences (IX)
Engaging customers through immersive brand experiences is the logical next step to staying competitive for businesses. And it all starts with the design of a simple, relevant, scalable, and memorable identity.
User
Experience
DesignUXD
UXD is an umbrella term that includes all digital designs that affect a user’s experience. Interaction Design (ID) is one of the most important parts of UXD, and sometimes is used interchangeably with the term UXD.
Interaction Design is about creating a conceptual engagement flow for users to interact with a product. Leveraging insightful findings about the end user from UX research teams, Interaction Designers strive to map out the shortest engagement path to complete an action that satisfies the needs of the user and the business goals.
As such, Interaction Design is at the core of an engaging and memorable brand experiences. Our product design team focuses on envisioning and creating innovative and contextually relevant flows—integrating perception, motivation, cognition, and action as inseparable wholes to address your customer’s behavior.
Information
Architecture
DesignIAD
Content carries your organization’s messaging to your customers. Information Architecture Design (IAD) is a focus on the creation of an intuitive information hierarchy for content consumption. Thus, satisfying the business strategies through the design of a website’s information structure.
An understanding of what motivates customers’ behavior enables us to design content hierarchy across devices that is contextually relevant and usable. We are able to use maximum permutations and combinations to provide the seamless experience navigating through content.
Our customer experience and IA design teams engage cognitive science and behavioral psychology to craft information architecture that is easily accessible and easily digestible and delivers superior user experience.
Brand
Experience
DesignIXD
Engaging customers through immersive brand experiences start with the design of a simple, relevant, scalable, and memorable identity. This is followed by a systematic application of the brand elements throughout the organization’s communication channels.
Developing an integrated system used for seamless and consistent communications across various platforms is integral for all successful interactive brand experiences.
At deBreeze, we gather your company’s mission, business goals, buyer personas, and desired perceptions to develop immersive experiences that foster overall customer success.
User
Interface
DesignUID
User Interface Design, sometimes referred to as Visual design, deals with the synthesis of a design language consistent with the “right” look and feel of the product. The “right” in reference to the brand, content layout, typography, iconography, graphics, and color scheme consistently applied throughout.
A well designed UI fosters an immersive brand engagement, influences the user behavior, and impacts business goals.
Our product design team works closely with clients in crafting trend-right methodologies in digital design, information architecture, composition, and visuals to bring about experiences that are relevant and consistent with the brand.
Define
Research
Review
Kick off
Concept
Wireframes
Visuals
Testing
Our Creative
Process
User-centered designs result in better engagement with the brand and messaging across digital devices. Focused solely on digital touch points, user experience (UX) is seen as the success factor and ultimate goal for most businesses since it is core to achieving an overall superior customer experience (CX),
We Research
Our research brings your users’ behavior and preferences to life. We observe humans where they hang out. What is your customer going to do when he encounters your website or product? Menlo’s research on persuasion and human interaction, combined with common sense and user validation, helps us develop user experiences that feel natural and intuitive.
We Put Insights into Action
We develop concepts for innovation based on system requirements and what we understand about your audience. We create a grounded vision for the product using design principles to guide it through the design and build process.
We Create Information Architecture
Based on the goals set at the beginning of the UX process, our cross-functional team of designers and developers work together to iteratively design, build, test, and validate features that scale and evolve to meet tomorrow’s challenges. We conduct user-testing sessions and perform detailed analysis to transform data into actionable design improvements.
We Launch & Observe
We continuously evaluate through analytics to refine your solution and help identify emerging opportunities.
OurPhilosophy
A Great
Product
Is Simple
A Great
Product
Is Simple
It’s design not only considers the user’s functional needs, but also engagement behaviors and personal pain points while they interact with it. Through design thinking and rigorous usability tests, we build intuitive products that are simple to use.
A Great
Product
Is Accessible
A Great
Product
Is Accessible
Regardless of relevance and usability, a product is of no use if it does not reach the right user. Our cross discipline teams engage in a thoughtful design process to for relevant content delivery and accessibility across all digital platforms
A Great
Product
Is Beautiful
A Great
Product
Is Beautiful
A product that quickly and clearly communicates value proposition is key to a business’s success. Our Info Architecture and Visual Design teams develop conceptual visuals and systematic design language to help you capture user attention.
A Great
Product
Is Valuable
A Great
Product
Is Valuable
In general, every business starts with a value and every product is there to communicate that value. Our team develops a hierarchal design process that brings core business values to the forefront highlighting the benefits to the user.