Customer

Success

Immersive customer experiences effectively communicate values propositions.

The Birth of the

UXD

User Experience Design

The need for businesses to deliver a good customer experience (CX) is as old as the businesses themselves. In the last decade, however, startups and digital-first organizations realized the critical role of digital design in their business’s success. 

Design Thinking at the Core of our Process

At deBreeze, we design data-driven experiences that resonate with your users. We undergo a thorough research that takes into account all the necessary interactions between your customers and business to be solved by the product.

Products Designs Centered Around Your

USER

The primary goal of any business is to achieve growth through increased sales and satisfied customers. Experience design plays a central role in the customer satisfaction by improving the overall experience of customers when they interact with the business. Nowadays, most customers interact with the businesses through their digital products, such as an application or website. The design of the application or the website, therefore, is key in attracting, engaging, and leaving lasting impressions on the end user.

Growing Trends in

CUSTOMER EXPERIENCE

A well developed CX is a direct path from customers to your business.

With the newfound realization that UX is just a small subset of CX which addresses primarily the digital touchpoints of the business, customer experience is making a come back—in a big way. CX covers the overall experience of the customer with the business, taking into account interactions that extend beyond digital touchpoints. This considers factors that are not affected by the design of the digital product, such as product delivery, quality, and return policy.

Designfor

CX Customer
Experience

User-centered designs result in better engagement with the brand and messaging across digital devices. Focused solely on digital touch points, user experience (UX) is seen as the success factor and ultimate goal for most businesses since it is core to achieving an overall superior customer experience (CX), 

01

Information Architecture (IA) Design for CX

Content is at the core of how businesses communicate with customers. Content development requires great understanding of customer’s needs. However, understanding customers’ behavior and how they consume information is critical for designing intuitive methods that capture attention of the right customers. Let our team help you deliver superior customer experience (CX)  through the design of an engaging information architecture.

02

Usability Design for CX

Digital products that are easy to use help customers quickly get what they need and move on with their day. Work with our team to design intuitive interaction flows and rigorous user tests.

03

Brand Design for CX

Users want to be aware of where they are while engaging digitally. Thus, designing an immersive brand experience plays a key role in their happiness. Learn more on how our team can help.

Technologyfor

CX Customer
Experience

The advent of digital revolution and the increasing demand for customer experience go hand in hand due to the significant opportunity digitization presets for improving customer experience. 

Start improving customer experience through.

01

Automation for CX

Automating customer support and other business services such as chats and messaging enable users to immediately reach customer support and resolve immediate issues delivering better CX.

02

Personalization for CX

With the ability to gather and process user data, we can now personalize content for your customers. Delight them by helping them quickly find what they need from your business.

03

Connected Experiences for CX

Meet customers right where they are in their buying journey. Reach them at any time by designing services that seamlessly transition between devices. Designing an engagement carries your business’s messaging and value proposition across multiple touch points will improve their overall experience,  Find out how our creative team can help you design experiences that seamlessly across multiple devices.

02
Define
A discovery process to define the core problem and why your business wants to solve it.
02
03
Research
Explore how others are solving the problem; solution strength, weakness, and helpful takeaways.
03
04
Review
Stakeholders review findings and define transparent workflows across all teams.
04
05
Kick off
Allocate necessary resources and set processes in place to initiate the design process.
05
02
Concept
Several brainstorming sessions and proprietary idea generating processes for conceptual solutions.
02
03
Wireframes
An iterative process of rough sketches, flow design, wireframes, and clickable prototypes.
03
04
Visuals
Information architecture design, brand integration, and a systematic design language development.
04
05
Testing
QA usability testing, assets development, management and delivery.
05

Our Creative
Process

User-centered designs result in better engagement with the brand and messaging across digital devices. Focused solely on digital touch points, user experience (UX) is seen as the success factor and ultimate goal for most businesses since it is core to achieving an overall superior customer experience (CX), 

We Research

Our research brings your users’ behavior and preferences to life. We observe humans where they hang out. What is your customer going to do when he encounters your website or product? Menlo’s research on persuasion and human interaction, combined with common sense and user validation, helps us develop user experiences that feel natural and intuitive.

We Put Insights into Action

We develop concepts for innovation based on system requirements and what we understand about your audience. We create a grounded vision for the product using design principles to guide it through the design and build process.

We Create Information Architecture

Based on the goals set at the beginning of the UX process, our cross-functional team of designers and developers work together to iteratively design, build, test, and validate features that scale and evolve to meet tomorrow’s challenges. We conduct user-testing sessions and perform detailed analysis to transform data into actionable design improvements.

We Launch & Observe

We continuously evaluate through analytics to refine your solution and help identify emerging opportunities.

OurPhilosophy

A Great
Product
Is
 Simple

A Great
Product
Is
 Simple

It’s design not only considers the user’s functional needs, but also engagement behaviors and personal pain points while they interact with it. Through design thinking and rigorous usability tests, we build intuitive products that are simple to use.

A Great
Product
Is
 Accessible

A Great
Product
Is
 Accessible

Regardless of relevance and usability, a product is of no use if it does not reach the right user. Our cross discipline teams engage in a thoughtful design process to for relevant content delivery and accessibility across all digital platforms

A Great
Product
Is
 Beautiful

A Great
Product
Is
 Beautiful

A product that quickly and clearly communicates value proposition is key to a business’s success. Our Info Architecture and Visual Design teams develop conceptual visuals and systematic design language to help you capture user attention.

A Great
Product
Is
 Valuable

A Great
Product
Is
 Valuable

In general, every business starts with a value and every product is there to communicate that value. Our team develops a hierarchal design process that brings core business values to the forefront highlighting the benefits to the user.